Chinese Medicine: Starting with Daily Intelligence

Chapter 627: Chapter 627: Controlling the Channels

When the test results for Ding’s Natural Herbal Shampoo came in,

everyone felt like the sky was falling.

It was insane.

This was practically black magic.

The representative from Procter & Gamble refused to accept it. He argued that data was just data; the actual experience might be average.

Hearing this, the others all nodded.

That’s right!

Ingredients were one thing, but results were another.

Many products with so-called "gimmick ingredients" looked good on paper but were nothing special in practice.

Clinging to their last shred of hope, everyone simultaneously turned to look at the final sample bottle left on the table.

"Well then... let’s all try it for ourselves and see,"

Gao Tang said in a heavy voice.

And so, a group of powerful executives, all dressed in sharp suits but now looking rather haggard, lined up and filed into the restroom next to the conference room.

They took turns washing their hair.

They wet their hair with warm water and poured the pale, amber-colored liquid into their palms.

A fresh, herbal fragrance instantly filled the restroom, with no hint of any acrid smell.

They lathered.

The foam was as fine as clouds.

The moment their fingertips touched their scalps, everyone froze.

That feeling... It was incredible.

It was like a spring rain on parched earth; every pore seemed to be cheering with joy.

The tightness and itchiness on their scalps vanished instantly, replaced by a deep, cooling, and soothing sensation.

After rinsing,

Gao Tang touched his own hair, which was usually a bit thin and dry.

Now, even though it wasn’t completely dry, he could already feel that the strands had become smooth and soft. And... did they seem thicker?

Under the light, his hair actually had a healthy sheen.

"This..."

Gao Tang was completely stunned.

He had used countless high-end shampoos, some of which were custom-made and cost several thousand a bottle.

But not a single one had given him such a shocking experience!

This effect wasn’t just good; it was an absolute rout.

It was a dimensional strike.

Back in the conference room, they all looked at each other, speechless.

The atmosphere of despair was even thicker than before.

If before they were merely shocked by the data, now they felt genuine fear.

Finally, it was Gao Tang who broke the silence, his voice a little hoarse. "Gentlemen, it’s come to this. Share your thoughts. This is a matter of life and death."

The P&G representative slammed his hand on the table and shouted, "We can’t just sit here and wait to die."

"This shampoo developed by Ding’s Pharmaceutical Factory has insane product power. But they have a fatal weakness."

"And that is—their distribution channels!"

"They’re a pharmaceutical company. They don’t have sales channels for daily consumer goods. Supermarkets, malls, convenience stores—we control all of them."

"As long as we maintain a firm grip on the channels and the market, blocking their sales routes, they won’t be able to sell their product no matter how good it is. It’ll be like burying gold in the desert—if no one knows it’s there, it’s worthless."

Hearing this, hope rekindled in the others’ eyes, and they chimed in, "Exactly! We have to smother their product in the factory, let it rot in the warehouse!"

A plan to encircle and annihilate Ding’s shampoo quickly took shape.

"The shelf space in all the major supermarkets, especially the prime endcap displays—our companies will join forces, spend whatever it takes to buy it all out, and sign exclusivity agreements. We’ll sign them even if it means losing money."

"Right! Make it so Ding’s shampoo can’t even find a spot to be displayed in the supermarkets. It’ll be stuck collecting dust in a warehouse!"

"And celebrity endorsements."

Gao Tang thought of something and asked, "Ji Youyou, who has always worked with Ding’s Pharmaceutical Factory—does she have a shampoo endorsement?"

The representative from Overlord Shampoo raised his hand. "Yes, she endorses our anti-hair loss line."

"What kind of contract?"

"A standard two-year contract. During this period, she’s only allowed to promote the Overlord brand. The breach of contract penalty is 30% of her endorsement fee, which is just a few million."

"No, that’s too low," Gao Tang said immediately. "Ding’s can afford to pay that. Contact her agent right now and have her sign a supplementary agreement."

"Raise the penalty to ten, even twenty times the endorsement fee. Make it so that if she dares to breach the contract, she’ll be financially ruined."

The Overlord representative frowned. "But... a tenfold penalty goes against industry norms. She’ll definitely refuse. Unless... we offer her a higher endorsement fee."

The P&G representative snorted. "What time do you think it is? Still worried about a little money? We’ll all split the cost. As long as we can block Ding’s from getting an endorsement, it’s worth any price."

The Overlord representative immediately called his headquarters for instructions and quickly received approval.

"Also," the Unilever representative added, "it’s not just Ji Youyou. We need to approach every well-known, A-list celebrity who frequently endorses shampoos. We’ll drive up the prices and lock in ironclad penalty clauses so that Ding’s can’t hire a good spokesperson even if they have the money."

"Finally, a media war."

A vicious glint flashed in Gao Tang’s eyes. "Hire an online mob. Get several professional PR firms."

"As soon as Ding’s shampoo starts its marketing campaign, online or offline, immediately unleash the mob to attack it. Spread rumors, smear its name, whatever it takes. The point is to confuse the public and destroy their reputation."

"Say it contains hormones, say it’s false advertising, say it makes your scalp itch... Throw all the mud you can at them."

"Especially keep a close watch on all major e-commerce platforms and social media. The moment a positive review for Ding’s shampoo appears, I want it buried. Push all the negative comments to the top."

"And the trending topics. Pay to have them taken down. Remove any topics favorable to them and buy up trending spots for unfavorable ones."

"We’ll make sure their reputation stinks before the product even hits the market!"

Everyone nodded, a crazed light glinting in their eyes.

This was a war without smoke or fire, and they had all their weapons ready.

...

In Shanghai, inside a private, secluded villa.

The sound of the shower in the bathroom gradually faded.

Ji Youyou emerged, wrapped in a bathrobe, gently toweling her long, wet hair.

A faint fragrance lingered in the air—the scent of the Overlord Herbal Shampoo she had just used.

As an A-list actress, she was extremely meticulous about her hair care.

She had been using this shampoo for almost a year. Although the scent was a bit strong, its anti-hair loss effect was decent enough. At least it hadn’t made her hair, already damaged from frequent styling, any worse.

’It’s acceptable, I suppose. Gets the job done,’

Ji Youyou thought, consoling herself as she examined her hairline in the mirror.

She had just sat down on the living room sofa, ready to relax with a face mask, when the doorbell suddenly rang.

’Who could it be this late?’

Ji Youyou glanced at the security monitor. It was her personal assistant, Xiao Ya.

She opened the door, and Xiao Ya hurried in, clutching a folder with a look of unconcealable excitement on her face.

"Sister Youyou, sorry to bother you so late. But this is urgent. Overlord Company just sent over a new supplementary agreement. They said you absolutely have to sign it tonight so they can have it back first thing tomorrow morning."

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