Chapter 630: Chapter 630: Making a Move

After Wang Lei left, Ding Kaifang was the only one left in the office.

He thought for a moment and decided to let Li Xu know.

After all, he had bragged to Li Xu that it would definitely be a huge hit.

Now, before it was even released, they had run into such a huge obstacle.

Ding Kaifang called Li Xu and explained the situation in detail.

Li Xu was a little surprised after hearing everything.

He hadn’t expected the other party to react so quickly, and with such ruthless methods.

"Haha, it seems our previous products have them scared."

Li Xu wasn’t particularly worried.

He had always believed that as long as the product’s quality was solid enough, they could break through any blockade.

Ding Kaifang then shared his own speculation.

The sample had been leaked.

Li Xu thought for a moment and agreed.

Otherwise, companies like Procter & Gamble couldn’t possibly have known.

"President Ding, don’t say a word about the mole for now. Investigate it secretly."

Li Xu analyzed, "The most urgent task right now is sales. Since they’ve blocked offline channels and celebrities, we’ll take the grassroots route. A good reputation among the people is worth more than any award."

"I believe that as soon as someone uses it, they’ll become a die-hard fan."

...

Ding’s Pharmaceutical Factory, Warehouse No. 1 duty office.

Old Wang sat at his desk, holding a teacup. He looked like he was working diligently, but his eyes were shifty, and he was panicking inside.

For the past few days, he had acted as if nothing was wrong, greeting his colleagues and going on patrol as usual.

But in reality, every time he saw a security guard walk by, his heart would leap into his throat, terrified that he would be called in for a talk the very next second.

The fear of having done something wrong was like a giant, invisible hand, squeezing his neck tightly.

In fact, the day after he received the money, he had already submitted his resignation to the logistics supervisor.

His reason was that an elderly family member was sick and he needed to go back to take care of them.

The supervisor didn’t think much of it, since Old Wang was close to retirement anyway.

But he glanced at the duty roster and said, "Old Wang, there are only a few days left in the month. We’re right in the middle of inventory-taking, so we’re short-staffed. Can you stick it out for two more days? Finish out the month, and it’ll be easier to calculate your salary and bonus. Don’t want you to lose out."

Old Wang thought that made sense. If he insisted on leaving now, it would seem too hasty and might arouse suspicion.

So, he braced himself and agreed.

’Sigh, just two more days... just two more...’ Old Wang prayed silently in his heart.

That afternoon, he was organizing the shelves.

Two young warehouse keepers, Xiao Li and Xiao Zhang, were gathered together, chatting as they worked.

"Hey, have you guys heard? It seems like our factory’s new shampoo can’t be promoted."

Xiao Li said mysteriously.

"Huh? Why not? Didn’t they say its effects were amazing?"

Xiao Zhang asked in surprise.

"It’s good, sure, but there’s nowhere to sell it."

Xiao Li sighed. "I heard from someone in the sales department that the big supermarkets outside won’t stock our product. They say all the shelf space has been bought up by those foreign brands, so we can’t even get in."

"I hear several other cosmetic giants have teamed up against us. They’re trying to crush us."

"What? Doesn’t that mean our factory is going to lose a lot of money? They invested quite a bit into this."

Xiao Zhang looked worried. "Our bonuses aren’t going to go down the drain, are they?"

The more the two talked, the more worried they became.

After chatting for a bit, Xiao Li suddenly turned to Old Wang, who was working silently nearby. "Uncle Wang, have you heard? What do you think about all this?"

Old Wang had been listening with his ears pricked up. The sudden question startled him so much that the broom almost fell from his hands.

He was a bit embarrassed and coughed to feign composure. "Ahem... What’s there to hear? I just watch the warehouse. How would I know what the big bosses are up to?"

"Don’t worry yourselves over nothing. Our President Ding has seen it all. A little thing like this won’t be a problem for him. You have to trust the company. Now get back to work before the supervisor sees you."

After speaking, he quickly lowered his head and pretended to be busy wiping the shelves, not daring to look the two young men in the eye.

When he turned around, his back was already soaked with cold sweat.

He was terrified.

’Maybe... I should just leave tomorrow? Not wait for the end of the month?’

Old Wang struggled internally.

’No, I can’t panic. The more I panic, the more likely I am to give myself away.’

’Just one more day... just one last day...’

He told himself that as long as he got through tomorrow and received his proof of resignation, it would all be over.

...

Ding’s Pharmaceutical Factory moved with lightning speed.

After deciding on the "online breakout" strategy, Ding Kaifang spared no expense, pouring in a huge sum of money.

That very afternoon, the marketing department split into several teams. They contacted major television stations for prime-time advertising slots while also launching large-scale feed ads on high-traffic platforms like Douyin, Kuaishou, and Weibo.

More importantly, they launched the "Thousand-Person Review Program."

Ding’s Pharmaceutical Factory contacted a large number of bloggers who specialized in haircare and beauty.

However, they avoided the top-tier influencers, as most of them were either signed to exclusive contracts with competitors or their rates were too high.

They set their sights on mid-tier and even low-tier bloggers.

"Vanilla Honey Peaches" was one of these lucky individuals.

She was a haircare review blogger who had been in the business for less than three months. With just over 20,000 followers, she was still struggling to make ends meet.

Because she didn’t have any sponsors, her reviews were considered fair.

So, although her videos didn’t get many views, the atmosphere in her comment section was great. She had an extremely loyal fanbase, with everyone drawn to her authenticity.

But authenticity doesn’t pay the bills.

’Sigh, I had to buy this video’s shampoo out of my own pocket again. I can barely afford rent this month.’

Vanilla Honey Peaches stared at her empty wallet, worrying about whether she should switch careers and start selling clothes.

Just then, her private messages lit up.

"Hello, I’m from the marketing department of Ding’s Pharmaceutical Factory. We’ve noticed that your video style is very professional and authentic, and we would like to invite you to review our upcoming new shampoo. The fee is XXXX, and the sample has already been sent..."

Seeing the number for the fee, Vanilla Honey Peaches was so excited she almost fell out of her chair.

"Yes! I have to take it!"

She replied immediately and signed the electronic contract.

This was the first official brand deal of her career.

Two days later, the package arrived.

Vanilla Honey Peaches solemnly set up her camera and adjusted the fill light.

She thought to herself, ’Even if the shampoo is just average, I have to try my best to find some good things to say about it. They’re my sponsor, after all. I can’t afford to ruin this opportunity.’

However, when she opened the simple yet high-end packaging and poured out a small amount of the pale, amber-colored liquid, her opinion changed.

"This scent... is nice."

There was no cheap, artificial fragrance, but rather a pure, fresh, herbal aroma that was incredibly refreshing.

She went into the bathroom and began to try it.

She had a classic case of "grease-trap" hair and was a "dandruff-making machine." Normally, she couldn’t be seen in public if she went two days without washing her hair, and her scalp was often itchy.

The moment she worked the foam into a lather on her scalp, she felt as if a pair of gentle hands were caressing it. The greasiness and itchiness that had built up over two days miraculously vanished.

Visit and read more novel to help us update chapter quickly. Thank you so much!

Report chapter

Use arrow keys (or A / D) to PREV/NEXT chapter