“President Chen’s plan?”
Wu Yu felt more confused the more he listened. What exactly was President Chen planning?
“That’s right. All of this is part of President Chen’s plan.”
Li Shen nodded firmly, his gaze falling on Wu Yu.
“Think about it. What would happen if Boring Short Video became as popular as other short video platforms?”
As popular as the others?
Wu Yu gave it some serious thought and immediately recalled the scenario he had imagined before.
That would be a situation where the majority of students nationwide were on the Boring Short Video platform, watching academic live streams. Once it exploded in popularity, the audience base would be massive.
Right now, with just over 80,000 viewers, the platform already brings in 500,000 yuan in monthly profit.
That would mean 5 million, even 50 million in profit!
And considering the size of the domestic population, if Boring Short Video really took off, it would definitely attract far more than 8 million users.
Not to mention, aside from academic live streams, there were other categories too.
Take agriculture, for example.
If streamers could help farmers solve crop disease problems, they would naturally earn the farmers’ trust. At that point, selling products during live streams would be no problem at all.
Then,
As long as they maintained strict quality control and ensured that the products sold to farmers were practical and effective,
Over time, those farmers would become loyal, repeat customers.
The profit potential from that alone was obvious—enormous.
And that was just one of many possible live streaming sectors.
If Boring Short Video really did explode in popularity, its revenue would reach astronomical levels.
If it truly evolved to that point, Boring Short Video would undoubtedly become the number one short video platform in the country.
As Wu Yu thought about it, he couldn’t help but feel a growing sense of anticipation.
“Judging by your expression, you’ve already imagined the final outcome, haven’t you?”
Li Shen smiled slightly.
Wu Yu snapped out of his thoughts and looked up at Li Shen.
“If that’s the case, then isn’t it a good thing?”
If things continued to develop this way, with Boring Short Video likely to become the top short video platform, why not promote it and speed up the process?
“That brings us back to what I said earlier: ‘The tallest tree in the forest is the first to be blown down by the wind.’”
Li Shen let out a long sigh.
“Tell me, if Boring Short Video started heavily promoting itself, wouldn’t it attract attention from its competitors? If those competitors saw the platform’s potential, what do you think they’d do?”
“There are really only two options.”
“One, use every trick in the book to suppress Boring Short Video.”
“Two, copy it. Spend more money, follow your path, and get ahead of you.”
“Either approach is something Boring Short Video can’t afford right now.”
This…
Wu Yu was stunned by Li Shen’s explanation.
He had never considered this angle before.
But in business, just like on the battlefield, these things were not only possible—they were likely.
“So that’s why President Chen forbade any large-scale promotion of Boring Short Video.”
Wu Yu was starting to understand.
“Exactly. President Chen’s decision to keep Boring Short Video under the radar is a form of self-preservation. Neither Boring Short Video nor Mingri Group has been around for long. They don’t have a solid foundation yet. If the wrong people take notice, they could face serious challenges.”
“That’s why President Chen chose to keep things quiet and let Boring Short Video grow slowly, steadily building its strength. Once it’s developed enough behind the scenes, then it can make a full-scale breakout.”
“This kind of development model isn’t unique to Boring Short Video. Mingri Group has applied it to other ventures too.”
“For example: Nanhe Coffee.”
“Nanhe Coffee has been open for quite a while now. It’s even expanded to Beijing. With such a big footprint, they’re clearly not in it to lose money.”
“But even now, Nanhe Coffee hasn’t turned a profit. Is it because it can’t? Absolutely not. It’s because President Chen wants to keep a low profile. Just like with Boring Short Video—if it had been profitable from the start and grown rapidly, it would’ve drawn attention from competitors.”
“But now, with Nanhe Coffee still operating at a loss, those competitors won’t think much of it. They’ll just let it be.”
“And that’s exactly the opportunity Nanhe Coffee needs—the chance to expand quickly.”
“Once Nanhe Coffee reaches a certain scale and flips into profitability, by then, even if competitors want to do something, it’ll be too late. Nanhe will already have laid a solid foundation.”
“Some other industries follow a similar approach. For example, the newly established law firm by Lawyer Tang operates under the same principle. Training fifty interns at once is all about making a stunning debut after lying low.”
Li Shen spoke with admiration.
When he and his mentor, Wei Yan, came to this conclusion, both of them were deeply shocked.
They couldn’t help but sigh inwardly.
President Chen’s vision and strategic thinking were far beyond anything they could have imagined.
As Wu Yu listened to Li Shen’s explanation, it felt as if his mind had exploded. Everything he hadn’t been able to understand before suddenly became crystal clear.
He couldn’t help but feel ashamed for ever doubting President Chen’s ideas.
Who was President Chen? He had founded the Mingri Group in just one year. How could someone like that possibly waste time on anything meaningless?
“I understand now, Brother Shen. So our development strategy for Boring Short Video is to avoid publicity and grow quietly.”
Now that Wu Yu had figured it out, he looked at Li Shen and spoke slowly.
“That’s right. But we can’t completely avoid publicity. We need to promote selectively, just like we did with the Academic Subject Live Stream. We’ll promote one live streaming segment at a time. That way, it won’t be too obvious and won’t attract too much attention.”
“Next, the live streaming segment we’ll promote is the Agricultural Sector. In a few days, we’ll need to meet with Professor Yuan again to discuss the details.”
Li Shen spoke slowly, laying out the development path for Boring Short Video.
……………
The next day,
CEO’s Office.
Chen Mo had just received word that the first group of impoverished elderly had arrived in Jiang City. For now, they were staying in a hotel in the city.
Since the Pet Park had yet to open and the apartment renovations were still underway, the temporary plan was to house the elderly at the Changfeng Garment Factory.
Fortunately, there were still some vacant dormitories there that could accommodate them.
By the time the next few groups of elderly arrived, the apartment renovations would be nearly complete. At that point, they could be relocated to the apartments.
Also, by then, the Elderly Song and Dance Troupe initiative would be ready to launch.
That task could be handed over to Luo Xiao. After all, the troupe had already been placed under the Blue Film Studio division, so it made sense for him to take charge of forming it.
As for the members of the troupe, they could be selected from among the elderly who had just arrived.
After mentally confirming the arrangements for the elderly, Chen Mo picked up the phone and called Jiang Cheng, instructing him to transfer the seniors from the hotel to the clothing factory.
After hanging up,
He casually picked up the freshly brewed coffee beside him and took a sip, a relaxed expression spreading across his face.
This month’s spending plan had more or less been finalized. Everything was proceeding smoothly, with no unexpected issues. As long as things stayed on track, this quarter’s financial settlement should go off without a hitch.
“President Chen, this is the report submitted by Boring Short Video. Please take a look.”
Shen Rou walked over suddenly and handed him the report in her hands.
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