My Daily Basic Stipend Is 10 Million
Chapter 178 - 161: Intensive Offensive (Part 2)Chapter 178: Chapter 161: Intensive Offensive (Part 2)
’Should I follow their lead or not? If I do, my 500,000 is on a completely different level than their two million. But if I don’t, I’m even more screwed!’
He had originally planned to turn Jiangzhou Economic Development Zone Wansheng Square into a second flagship store. But if Junxiao Square kept playing games like this, he’d be ruined in just a few months!
’The brand overlap between the two malls is nearly 70%. On top of that, Junxiao Square has a better location and more top-tier brands. If they also throw in a ton of promotions, how am I supposed to compete?’
’I have to follow. I have no choice but to keep up! I’ll have the marketing department rush out some promotions. At the same time, I’ll need to negotiate the cost-sharing ratio for the cash coupons with all the merchants. I have to leverage this 500,000 to create a bigger pool of funds!’
But he knew in his heart that Jiangzhou Economic Development Zone Wansheng Square didn’t have much leverage in negotiations with the brands.
Junxiao Square, on the other hand, was the dominant party. When they made a demand, the brands had little choice but to comply.
His only hope now was that the promotions and products from the retail brands at Jiangzhou Wansheng Square would be compelling enough. But he knew that was unrealistic.
All of a retailer’s premium resources would inevitably be funneled to the premium stores. In every conceivable way, Jiangzhou Wansheng Square couldn’t possibly compare to Junxiao Square.
’I’ll just have to survive this month. You can throw money at it for a grand opening, and I can’t beat you at that. But next month, when you’ve quieted down, I’ll launch a sneak attack.’
「Four Seasons Clothing, Xia Bin’s office.」
He had gotten an earful from Huang Guangyuan that morning and was so furious he hadn’t even eaten lunch. It was infuriating!
Just then, the operations manager came in to report on his work. Xia Bin snapped, "What the hell do I pay you people for? Have you even looked at the operations report?"
"Month-to-date, same-store sales are down 8% year-over-year, and total sales volume is down 12%! If this keeps up, are we all going to be eating dirt?"
"The entire company’s expenses are covered by the revenue your operations department brings in, and you’re the ones dropping the ball!"
The operations manager was frustrated too. A same-store year-over-year drop of 8% was actually pretty good, all things considered. According to the foot traffic counters, customer flow was down 15% compared to last year.
’And as for the drop in sales volume, didn’t you fucking close some of our stores in the Wansheng Square locations in the outer regions? Do you have any idea what you’re doing?’
’It’s going to drop even more once "Sa Mo" and "Ledi" pull out of Ganglong International. Those are major flagship stores. The revenue from one of them is equal to five or six smaller stores.’
But he knew Xia Bin’s temper. The man would never listen to this kind of explanation. All bosses knew the reasons, but they only ever wanted results.
Remembering why he was there, he quickly said to Xia Bin, "Boss, we’ll definitely catch up by the end of the month!"
Xia Bin snorted. "Anyone can talk big. When the end of the month comes, you’ll just tell me next month will be fine for sure. You people just keep stringing me along, one month after another!"
The operations manager said, "Boss, this month Junxiao Square is going to release two million in cash subsidy coupons. Coupons like that have a huge promotional effect on high-ticket brands like ours. With such a large investment, the sales at our five stores are sure to hit a new high!"
This was actually good news. For the first time in a while, Xia Bin felt a small flicker of happiness. The past few days, nothing had been going his fucking way.
"Now, they need us to provide our own brand promotions, and we also have to discuss the cost-sharing ratio!"
"The cost-sharing ratio? Hasn’t it always been 70% for the mall and 30% for us?"
Xia Bin frowned. ’What’s there to discuss about that!’
"Get Xiao Feng in here!"
Xiao Feng was the head of the development department, and he was the one responsible for negotiating the cost-sharing ratio.
The head of development had been on edge all day. He still hadn’t dared to report the issues with the contract renewals, and now there were problems with the negotiations for the promotional cost-sharing this afternoon!
He sat at his desk, practically pissing himself in despair.
When Xia Bin’s assistant called for him, he got up listlessly. ’It’s a blade to the neck whether I stick my head out or not. Might as well spill it all. I won’t feel right until I get it all off my chest.’
"Xiao Feng, what’s the situation with the promotional cost-sharing negotiation for Junxiao Square? Wasn’t it always a fixed 70:30 split before?"
Xiao Feng answered cautiously, "That was the ratio with the old Jiangzhou Wansheng Square. Now that it’s Junxiao Square, they want to renegotiate."
Xia Bin frowned. "What’s there to renegotiate? Tell them my bottom line is to maintain the original terms. They may have changed the name, but isn’t it still the same management team inside?"
Xiao Feng clasped his hands together, as if bracing for a cup, a pen holder, or some other object that might come flying his way.
"They’re demanding a 30:70 split. We’d have to cover 70%!"
"Bullshit! You fucking useless piece of trash, you can’t even negotiate this!"
Xiao Feng was so berated he couldn’t even lift his head. Throwing caution to the wind, he added, "They also said that our promotions at Junxiao Square have to be the lowest in the entire city, or else they won’t let us participate!"
FUCK YOUR MOTHER! Xia Bin was apoplectic.
Xiao Feng dodged. And dodged again. And kept on dodging!
In an instant, a teacup, a pen holder, and even the desk calendar came flying at him.
Xiao Feng glanced at Xia Bin’s desk. Seeing no more lethal weapons left to throw, he breathed a sigh of relief. ’You’re not going to throw the computer, are you?’
"Boss, they also replied about the contract renewals!"
"Then spit it out! Why the fuck do you talk like you’re constipated? Can’t you say it all at once?"
Xiao Feng glanced at him cautiously, thinking, ’Say it all at once? I’m afraid you’ll pass out from rage. Xia Bin’s face was already flushed, and he was getting breathless just from speaking.’
"They replied. They’re not considering a partnership for ’Sa Mo.’ As for the five brands on the first floor, they’re demanding a switch to a pure rental model for all of them—650 yuan per square meter per month. Otherwise, they said, ’We’ll pull out when the lease is up!’"
"Son of a bitch! Get the fuck out! Get out!"
Xia Bin stood up, looking for something else to throw. Finding nothing left on his desk, he grabbed his laptop and hurled it at him!
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