Chapter 212: Chapter 172: Humiliated
When asked this question, Duan Jie certainly couldn’t name his own brand. Of course, with his pathetic sales volume, the most he could do was mock Junxing Auto. If he had to show his own numbers, it would be an absolute embarrassment.
What infuriated Xu Gang was the sheer hypocrisy of it all—the pot calling the kettle black. They were both struggling, brothers in misfortune. Instead of banding together for support, Duan Jie was making a mockery of him!
When he saw the host change the subject, Xu Gang fought the urge to turn off the television and kept watching.
Duan Jie thought for a moment before saying, "Rather than one single car model that left an impression this year, I’d say it’s more like a pair!"
The host looked intrigued.
"First is Prince Di’s Qin L. Like its namesake dynasty that unified the six states, this car spearheaded the push for Huaxia’s new energy vehicles to break 50% market share for the first time. This is a historic achievement. Perhaps many years from now, looking back at this moment in history, the Qin L will be what we remember!"
The host nodded and chimed in with a few words of agreement before asking, "And the other car in the pair you mentioned?"
Duan Jie said with a straight face, "Of course, it’s Tianqi Auto, which is now Junxing Auto. With its sales figure of zero, it has successfully proven that even when the wind is at your back, some pigs really can’t fly!"
"In the auto market, the new energy trend is an unstoppable force, a mighty tide that has left traditional car manufacturers with no way to fight back. Yet, even at a time like this, a car brand still exists with zero sales. Years from now, when people look back on this historical transition, this zero-sales brand will be nailed to the pillar of shame!"
’Motherfucker, will you ever shut up!’ This time, Xu Gang didn’t want to just turn off the TV; he wanted to smash it.
He had no idea that Chen Xiao was also watching the program at that very moment. As Duan Jie spoke with such smug confidence, Chen Xiao’s expression was grim.
Zhao Xiangjun, who was peeling fruit for him, saw his reaction and said softly, "Why are you letting someone like him get to you?"
Chen Xiao looked at her. "I’m angry."
Zhao Xiangjun comforted him, "If a dog bites you, are you going to bite it back?"
Chen Xiao knew she was trying to lighten the mood, and that her "dog" analogy was a playful jab meant to get a rise out of him.
He sneered. "I wouldn’t bite it back, no. But I can certainly kill it."
Zhao Xiangjun said, "Alright, alright, don’t be angry. He’s not worth it. I’ll have my brother get rid of the Flying showroom in Junxiao Square. That’ll make them sell a few less cars!"
Chen Xiao burst out laughing, his anger finally dispelled by Zhao Xiangjun’s words.
But Zhao Xiangjun had given him an idea. ’I don’t have to wait for the car to launch. I can start messing with him now.’
Even when the Junxing M7 launched, it wouldn’t compete with Flying’s vehicles. One was a luxury mid-to-large SUV priced around 300,000 yuan, while the other was a family sedan under 100,000 yuan. They were in completely different markets.
He sent a message to Xu Wu: "Junxing Auto needs to aggressively set up pop-up showrooms in major shopping centers. Prioritize taking over locations from Flying. If we can’t get their spots, drive up their rent!"
Xu Wu read the message and smiled.
She had seen the interview, too, and had been a little annoyed. But that was just how the business world worked: winners received flowers and applause, while losers endured blame and scorn.
’If you don’t want to be mocked and ridiculed, you just have to prove yourself with your product and your sales. The more arrogant they are today, the more pathetic they’ll look when the tables turn!’
She saw no problem with Chen Xiao’s request. ’The company isn’t short on cash, so why not use money to snatch up market resources? And what’s wrong with making life difficult for Duan Jie in the process?’
’Snatch his locations and hurt his sales. If we can’t snatch them, drive up his rent and eat into his profits!’
’A company that only sells a few thousand units a month and has been constantly cutting employee salaries... you can just imagine how tight their cash flow is. An ordeal like this would probably be enough to take them out for good!’
’Why did you have to run your big mouth and provoke Chen Xiao?’
In the current auto market, any brand not selling over 10,000 units a month was basically on life support. ’I have no idea why Duan Jie isn’t at home figuring out how to survive, instead of having the audacity to criticize the newly reorganized Junxing Auto.’
As Chen Xiao himself had put it, Junxing Auto could go half a year without selling a single car, or even lose money on every car it sold, and he could still sustain it.
’Who else had that kind of backing? Not even the top few companies on the sales charts would dare make such a claim, would they?’
’In this race, if you have the technology and the product, you have a chance!’
’By the same token, having money—plenty of money—meant you could survive longer. You could afford to make a few mistakes and it wouldn’t matter. Just staying in the game was its own kind of opportunity.’
An order was dispatched to Xu Gang, causing the dejected man to leap to his feet at home, giving his wife a scare.
"Xu, what are you doing? Dreaming you’re in Slam Dunk?"
"You’re right! I’m going to block that bastard Duan Jie! Block him, block him, and block him again!"
Xu Gang messaged his vice president: "Be in my office first thing tomorrow morning. We’re discussing expanding the location scouting team and accelerating our push into shopping mall channels."
With the rise of new energy vehicles, more and more brands were opening showrooms in shopping malls, moving away from the traditional model of relying solely on massive 4S dealerships.
A mall showroom was much better for brand exposure, allowing potential customers to see the vehicles up close and arrange test drives, which helped close sales.
The sales model had changed completely.
And it was a good thing, too. Otherwise, for a company like Junxing Auto—with only a single model coming out next March and no possibility of attracting dealerships—he had no idea how they would sell anything. Were they supposed to build an entire 4S dealership for just one car?
Xu Gang was under immense pressure. Both in terms of sales figures and public opinion, the consensus was overwhelmingly stacked against him.
Because of this, even though Junxing Auto was offering salaries more than 30% above the industry average, they were struggling to recruit talent. Few people applied.
After all, who knew if the company would just go bankrupt a second time?
If you were to ask who still had faith, the list was likely limited to Xu Wu and Xu Gang.
As for Chen Xiao... he wasn’t even in the same category. For him, failure was simply not a possibility.
This was because the money he stood to lose on Junxing Auto was less than the Diligence Reward bonus he had received for his investments in the intelligent R&D division.
Other people had to follow the rules of business, but he was a tycoon on another level. He wasn’t running a company; he was just playing a game.
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