Li Yang glanced at the SKUs and inventory quantities they had selected.
"If all of this sells out, that’s almost 1.5 million worth of goods." His hand trembled as he signed.
If the livestreams were this effective every day, what more could you ask for?
Of course, he knew this wasn’t likely. Today’s great results were due to the Xinyue Group’s massive promotional efforts and pre-stream hype, plus the heavy subsidies today. The products were indeed much cheaper than in brick-and-mortar stores. Furthermore, the stream was broadcast from a physical store and had the Xinyue Group’s endorsement, so customers didn’t doubt the authenticity of the goods. All this combined to produce such an excellent outcome.
In an instant, all his anger vanished. After signing, he told the merchandising department to hurry up and process it. Then he turned to Serene and said, "Ah, this was our first time doing an in-store livestream. We’re projecting over a million in sales from this one session. NLB’s brand power is much stronger than Airex’s. We can try more of this later. Looking at it this way, hitting 50 million in sales won’t be much of a challenge."
She gave a slight nod of approval. However, what Li Yang didn’t know was that her approval was for Yanghe Commerce. She was beginning to believe that Yang Hui could actually hit 50 million in sales for NLB this year.
’It was suddenly rather amusing. The cooperation agreement between Yang Hui and NLB had no restrictions on sales volume or purchase volume. No matter what his performance looked like, he was given the greatest support. The merchandise discount was set at 30% of the retail price, he had a 15% return and exchange rate, and he was also given full support for store fixtures.’
’Yang Hui, who didn’t need to use performance as a bargaining chip, had obtained all the best policies.’
’And what about Li Yang? The company’s support for him was determined by Futong Commerce’s purchase volume. The reason Li Yang kept insisting he would do 50 million in sales this year was because that meant Futong Commerce’s purchasing amount would exceed 25 million.’
’The one who needs to show results is often the one who can’t actually produce them. From her conversation with Li Yang, Serene could already tell that within the Xinyue Group’s ecosystem, Futong Commerce could never compete with Yanghe Commerce.’
’This meant that over 70% of the market share in Qingjiang Province was already in the hands of Yanghe Commerce. Futong Commerce’s future was uncertain, yet here they were, pinning their hopes on their competitor. It was truly ridiculous.’
’I wonder what Li Yang’s reaction will be when he finds out that Yang Hui is the boss of Yanghe Commerce?’
Her hand pressed the remote, switching the projector’s display from the business plan data to the support request page.
These were the points Futong Commerce hoped to renegotiate with NLB after taking over the previous distributor’s market.
The original regional distributor’s wholesale cost was 38% of the tag price; Futong Commerce hoped to lower it to 35%.
The original regional distributor received no support for store fixtures; all fixtures were charged based on operating area, at 3,000 yuan per square meter.
Futong Commerce hoped for support covering half the cost of the fixtures.
The reason he had repeatedly emphasized his ability to achieve 50 million in sales was to lay the groundwork for these two requests.
As for returns and exchanges, he didn’t bring it up, because he knew NLB had never offered such a policy to its clients.
Unfortunately, Serene was already quite certain he couldn’t accomplish this goal. But she couldn’t very well state her reasons on the spot—that would be selling out Yang Hui.
"Alright, President Li. I can agree to your terms, but we have to write in a prerequisite. If you can achieve a purchase volume of 25 million this year, the difference between the 38% and 35% wholesale cost, as well as half the cost for each store’s fixtures, will be returned to you as a year-end rebate. However, if you fail to reach that purchase volume, the original terms will apply."
Brimming with confidence, Li Yang puffed out his chest, thanking Serene for her support and declaring that 25 million was simple. At the same time, he turned to Zhang Li and said, "You and your team better step up. Serene has given us such great terms; if you can’t secure them, I won’t let you off the hook."
Zhang Li kept his head down, feeling extremely annoyed. ’When we first took on this brand, it seemed like a golden opportunity. But now that Li Yang has staked his reputation on it, the brand has become a hot potato. If something goes wrong and we can’t get that rebate, I’ll definitely be the one to suffer.’
’Thinking of this, he glanced at Dan Biao. He had to find a chance to offload this brand.’
"After I return to Shanghai, I’ll send over an electronic agreement to formalize the results of today’s negotiation in writing."
Li Yang was ecstatic. "That’s wonderful! Thank you for your strong support, Serene! With these terms, plus our commercial resources in Qingjiang Province, our competitor probably won’t last past next year at the latest. When the time comes, we’ll acquire them, unify management, and make NLB bigger and stronger in Qingjiang."
Serene’s fingertips lightly brushed past her ear, tucking a loose strand of hair behind it. As she tilted her head back, her swan-like neck tensed like a bowstring. The pendant of her Van Cleef & Arpels Four-leaf Clover Necklace swayed, making her appear utterly captivating.
She let out a soft laugh, leaving Li Yang stunned.
But he had no idea Serene was laughing at his overconfidence. The "strong support" he thought he’d received was nothing compared to the support Yanghe Commerce enjoyed.
Yanghe Commerce’s wholesale cost was 30% of the retail price, they had a 15% return and exchange rate, and NLB Company fully covered the cost of their store fixtures.
’Based on an annual purchase of 70 million in tag price value, Futong Commerce would need to pay 26.6 million, while Yanghe Commerce would only need to pay 21 million.’
’Assuming a plan for 25 new stores, with each store at 150 square meters, Futong Commerce would have to spend 450,000 more on fixtures per store than Yanghe Commerce. For 25 stores, that’s an extra 11.25 million.’
’In total, that’s an extra 16.75 million in expenses. How are you supposed to compete with that?’ Looking at Li Yang’s confident expression, she inwardly observed a three-minute silence for him.
She stood up and said, "President Li, let’s conclude today’s meeting here."
Li Yang smiled. "Okay, okay. Serene, why don’t you come to my office for a bit? I’ve arranged for dinner tonight at Qingzhou’s most exclusive private kitchen. I even had them prepare some fine red wine—over 2,000 yuan a bottle."
A perfectly polite smile touched Serene’s lips. "That won’t be necessary. I have other things to do, so I’ll be going."
Li Yang quickly said, "That won’t do. It’s your first time at the company; you have to give me this opportunity, no matter what."
Gathering her documents and putting them in her shoulder bag, Serene gave a distant smile. "President Li, that’s final. I have other matters to attend to."
Disappointment was written all over Li Yang’s face, but Serene was resolute in her departure. He had no choice but to say, "Where are you headed? I can have my driver take you in my Mercedes V-Class. It’s so hot today, and it’s not convenient to hail a cab. My Mercedes is very comfortable."
"No need, I have a car."
Now Li Yang didn’t even have a chance to play the gallant host. He led Dan Biao and the others to escort Serene downstairs, still saying as they walked, "How about it? You should still take my Mercedes V-Class. It’s more comfortable."
Dan Biao, following along, felt that Serene seemed somewhat disdainful, and also as if she were trying to hold back a laugh.
When they walked out the company’s main entrance, everyone froze.
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