Rebirth: I have Monopoly System

Saturday, November 1st.

The start of a new month also meant that Wu Yun would be receiving another month’s worth of rebates.

But Wu Yun had no time to think about that, because today was the day of Pinduoduo’s full-scale launch.

After a light breakfast prepared by Aunt Wang, Wu Yun finally headed downstairs with Qi Fei.

At the entrance of the residential complex, they met Li Fengying and Wei Wu, who had been waiting there for a while. As for Qi Fei’s assistant, Liu Xin, she was on her scheduled day off.

The group walked past Tomson Riviera and soon arrived at the Citibank Mansion.

By now, the morning rush hour for work had passed, so they were able to go straight up to Pinduoduo’s floor without waiting in line.

"President Wu! You’re here! President Zhou is in the conference room!"

The receptionist, who had been notified earlier that morning, stood up as soon as she saw Wu Yun.

Wu Yun nodded and pointed to Wei Wu and Li Fengying behind him, telling the receptionist, "Take them to the lounge area."

After saying that, Wu Yun led Qi Fei toward the conference room.

Qi Fei had requested to come along because she wanted to experience more of real life, which would help elevate her acting skills.

Entering the conference room, they saw Pinduoduo’s data displayed on a large projection screen.

However, the number of registered users was only a few hundred, almost all of whom were Pinduoduo’s own employees.

This was the data for Pinduoduo’s consumer app, which couldn’t compare to the merchant app.

Seeing Wu Yun walk in with Qi Fei, Zhou Shen approached with a smile. "President Wu, the full-scale promotion starts in five minutes. We’ll be monitoring the data from here today."

"Miss Qi, long time no see! You’re looking more beautiful than ever!"

The other executives in the room only dared to steal a glance before turning back to their own computers.

Qi Fei gave a graceful smile. "President Zhou, please don’t mind me. I’m just here to learn today."

「Ten o’clock arrived quickly.」

The Pinduoduo operations department began pushing out various promotional links.

The "Help Me Slash the Price" links began to spread like wildfire through various WeChat groups.

"Get a ***** for free, help me slash the price!"

As long as a user invited the required number of people to click the link and help "slash the price" within a day, they could get the item for free.

These items ranged from luggage, speakers, toys, and even home appliances worth several hundred yuan, to tableware and daily necessities costing just over ten yuan.

You could find anything you could think of on Pinduoduo.

The variety of items available to get for free through price-slashing was dazzling. They seemed valuable, but the actual customer acquisition cost was far lower than that of Jingdong or Taobao.

Moreover, Wu Yun’s Pinduoduo didn’t completely follow the model of the Pinduoduo from before his rebirth, where you would have to pay full price if you couldn’t get the item for free within a day.

Instead, it used a 24-hour settlement system where you could buy the item at whatever discounted price you’d achieved. If you managed to slash the price down to 80% of the original, you could buy it at that new price. If you got it down to 60%, you could buy it for 60%. And getting the progress bar all the way to the end meant the item was completely free.

Of course, there were also big-ticket items, like major home appliances from their partner Gome that cost tens of thousands of yuan. While you couldn’t get them for free by slashing the price, you could still knock off several thousand yuan, making them much cheaper than the market rate.

But to achieve a discount of several thousand yuan, you probably needed to pull in several hundred new users.

When an unregistered person helped slash a price, they only needed to click the link, download the app, and enter their phone number. The system would then automatically generate an initial account and username for them, skipping the tedious process of filling out detailed information.

Of course, if they wanted to initiate their own price-slashing event or buy something, they would still need to enter their name and address for shipping.

The real-time data from the backend was projected directly onto the screen.

The registered user count, which had started at only a few hundred, began to skyrocket as if on cheat mode, quickly breaking past one thousand.

Watching the numbers climb at such a rapid pace, Zhou Shen broke into a gratified smile. He knew that with this first step, Pinduoduo was already more than halfway to success.

Some of the anxiety lifted from his heart, and Zhou Shen smiled as he began to report on their recent work to Wu Yun.

"President Wu, Pinduoduo’s cold start phase was the most difficult part."

"When we began rolling out our merchant version, the marketing and operations departments started visiting and sending invitations to the neglected small and medium-sized merchants on Taobao and Jingdong, hoping they would open shops on our platform. Of course, we were mainly focused on poaching from Old Ma."

"But some merchants were hesitant. After all, they had never even heard of Pinduoduo. What if they went through all the time and effort to register and list their products, only to get no traffic? Wouldn’t that be a waste of time?"

"So our employees had to put in a great deal of effort to win these merchants over to our platform."

"We promised them support in terms of traffic, such as more opportunities for front-page recommendations and favorable commission policies. And of course, the merchants who registered before the launch would get the best deals—that goes without saying."

"The problem is, most of the merchants who’ve signed up so far are small ones. There are very few medium or large merchants. They’re probably all just watching from the sidelines. After all, we barely had any registered users, so why would they come?"

Recalling the initial difficulties of the promotion—how the marketing and logistics operations departments had poured out their grievances to him during meetings—Zhou Shen couldn’t help but smile. "President Wu, we all saw the effort our employees put in. Now that we’re seeing success, I suggest we give them some kind of material reward."

Wu Yun’s fingers tapped a steady rhythm on the conference table. "No problem. Good work deserves a reward. You can roll it into the year-end bonuses. Take your time figuring out the details and just bring it to me for final approval."

"President Zhou, please continue with your report on the earlier situation."

Zhou Shen took a sip of water and sat up straighter. "Another group of merchants we targeted were those selling trending ’hot items’ on Taobao."

"These hot items usually have a relatively low unit price but sell in very high volumes."

"For example, a jacket that sells for 90 yuan on Taobao might only cost the merchant 45 yuan to list there."

"We’d have him list it on our platform for 80 yuan. Because our commissions are lower, his costs are also lower, so in the end, he actually earns more than he does on Taobao."

"This way, the merchant not only clears their inventory but also makes a hefty profit. Of course, this is all predicated on our platform becoming a huge success."

Zhou Shen smiled confidently. "And I believe our registration numbers are about to soar!"

"Also, I’ve recently heard from some friends... because of our poaching—well, you can’t really call it poaching, it should be called ’merchant sharing’." Seeing Wu Yun, Zhou Shen was reminded of the term ’sharing’."

"The folks at Taobao know what we’ve been up to lately, but they aren’t taking us seriously."

"After all, Taobao has its pride. They are the leading enterprise in the domestic market, a status that is deeply ingrained in people’s minds."

Zhou Shen sighed. "Besides, e-commerce platforms are a dime a dozen these days. New ones launch and old ones go bankrupt every single day."

"That’s why Taobao doesn’t see us as a threat, which gives us an opening!"

In the few minutes they had been talking, the number of registered users on the screen had already broken past ten thousand and was heading straight for twenty thousand.

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